An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Focus on achievements Employers not only want to know what you have done in the past they also want to know where you have excelled. If you have awards achievements or on the job highlights make sure to add them. If you were part of a team you were part of the success. If your project increased production by 20% and you played a part in it add it on your resume!
Make your resume original Make sure your resume stands out from the crowd. Dont be afraid of trying something different or breaking from the mold. Sometimes a little creativity can garner enough attention to get your resume read which can make all the difference. Dont overdo it though. Being wacky or silly may be a part of your personality but usually is not a desirable quality in the work place. Photos are usually a bad idea as well. Be creative but keep it simple to avoid drawing attention away from what is really important.
A clean clear and attractive template for a resume is appealing showcases the important sections of the resume in a proper way and catches the attention of the readers in a way that they will read all that you have in it rather than reading just a few lines. The more time you gain from a recruiters attention the more are your chances of getting an interview call.
Avoid being vague If you have references include them. Dont say available upon request. If you have gaps in employment explain them clearly. They will probably come up in the interview anyways. Being prepared in advance by giving complete information in your resume is better than being caught off guard in the interview or worse skipped over all together.