Remember you resume will be read by humans as well as by machines which will scan for the right keywords. So put some time and energy into your keywords when you write. Resumes must grab the attention of both the human and the computer scanner.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Always include a cover letter The cover letter is your time to highlight your skills and sell yourself as well as your resume to the recruiter. Make sure to use power statements and highlight your best qualities to get their attention. Your cover letter should address all the requirements for the position and explain why youre the best person for the job.