An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
The template of the resume which is actually the outline or the structure of the resume decides the positioning of every element of the resume. If this positioning is clear and clean with an equal weightage given to every element it appears that there is a flow in the format and so the resume appears attractive. Such a resume neither looks like a piece of art which shows that you were keen about the outline of the resume rather than the content nor does it appear as an essay.
Instead resume writing services suggest you use a summary paragraph which will include a brief objective component to focus your resume. Yet the summary portion will mostly cover your career highlights capabilities and strongest most in-demand skills.
Tailor the resume to the job description Make sure that every time you apply for a job that you adjust your resume to the particular place you are applying. Read through the job description and make notes of any areas being focused on. Make sure to add information to your resume that highlights your abilities in those areas and makes you more attractive for the particular position you are applying for.
Mass production may be suitable for nuts and bolts; however it sure is not the right method to create your resume. This is what the resume mills or factories do - produce resumes that all look the same. When a prospective employer receives hundreds of applications and your resume is similar to the majority of them the impression created is not good enough to warrant an interview. Most likely it will not even be viewed.