When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Focus on achievements Employers not only want to know what you have done in the past they also want to know where you have excelled. If you have awards achievements or on the job highlights make sure to add them. If you were part of a team you were part of the success. If your project increased production by 20% and you played a part in it add it on your resume!
The way you create your resume has direct consequences on your overall chances to grab an invitation for an interview. There are only two possibilities either your resume will package you in a winning way or you will be sacked. A good resume writing advice: give proper attention to the template when the resume writing is being done. There are many significances of a good template.
Mass production may be suitable for nuts and bolts; however it sure is not the right method to create your resume. This is what the resume mills or factories do - produce resumes that all look the same. When a prospective employer receives hundreds of applications and your resume is similar to the majority of them the impression created is not good enough to warrant an interview. Most likely it will not even be viewed.