The resume writing service does not require knowing anything about you. All they ask you to do is fill out a standard online questionnaire and maybe submit your current resume. A competent service needs you to fill out a questionnaire; however it does not end with this. They contact you and ask for numerous other details about your career and achievements that they need to create an effective resume.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
In-all a good template makes the resume stand out from the crowd a raw template made before-hand saves your time when you need to make some quick changes or wish to make the resume target a specific job opportunity and is appealing. So in a world where looks have the power to hide the content why not take the benefit?