Chronological format is most commonly used. It is best format for recent graduates and fresher applicants. The details in such CV are presented in the bullet-ed points and are categorized into different sections. The skills are generally listed after the career objective and before professional experience details as fresher applicant will not have any eye catching experience details to grab the attention of the employer.
To distinguish the good resume writing services from the bad ones you need to find out how they proceed with the task. A good service asks you to fill out an online question. They also set you up for an interview with the writer. This ensures that the writer is aware of all details that must be present in your resume. If a personal interview is not possible they may also provide you with other ways to get in touch with the writer.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
The cost is too good to be true. It is only human to try to find the best service at an affordable price. However it is also true that you get what you pay for. If a service says that it can write your resume for a few dollars it is better to be cautious. Creating good quality resumes requires using specific skills. The cost can be lower only if the summary of your career is part of a mass produced set of similar documents.
Remember you resume will be read by humans as well as by machines which will scan for the right keywords. So put some time and energy into your keywords when you write. Resumes must grab the attention of both the human and the computer scanner.