An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Add in a list of skills Your resume is no place for modesty. Highlight your skills especially if they are specific to the job youre applying for and list where you gained experience with that skill set. Instead of being general give concrete details and highlights. For example list your experience with Microsoft Office or even a particular piece of software over computer skills. Make sure to include plenty of competency statements.
Always include a cover letter The cover letter is your time to highlight your skills and sell yourself as well as your resume to the recruiter. Make sure to use power statements and highlight your best qualities to get their attention. Your cover letter should address all the requirements for the position and explain why youre the best person for the job.
Functional format is best for those who are switching their career or have large employment gaps on their resume. In this format, you dont have to list the joining or resigning dates of the previous employments. Functional format will hide your employment gaps or your job switching.
There used to be a day when you could create one generic resume and then blast it to a wide range of jobs you were interested in applying to. Even if you are using a resume service this practice of blasting is generally frowned upon. HR professionals are inundated with resumes and they want to see that applicants have read the ad and are responding directly to it. One-for-all type of resumes are easily spotted and are generally discounted by HR. So work with a resume service to see how you can best tailor yours for each job you are applying to.