Review the Job Posting and Description Carefully A lot of the time job-hunters will write one generic resume and send the same generic resume to every employer. This is one of the biggest mistakes facing job seekers because it produces so-so resumes that dont necessarily match the employers requirements.
Focusing on what you have accomplished will help to set you apart from your peers. You should highlight the value youve brought to companies and the success that they have seen while you are there. Companies are looking for game-changers they want 5 star recruits not 2 star players who are not up to the challenge. You have to make yourself into a 5-star recruit you cannot rest on your laurels and hope for the best. Spotlighting your success will show potential employers that you are capable of outperforming your peers.
Functional resumes are good when you have little to zero work experience (or new grads). This type of resume allows you to showcase skills that fit in with the job requirements. Fair warning: most recruiters and hiring managers dont like this format and feel as though you may be hiding something. If you have a chronological resume you do not want to have one part chronological and one part functional because it will throw off the entire formatting and may confuse the employer about your skill set.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.