The template of the resume which is actually the outline or the structure of the resume decides the positioning of every element of the resume. If this positioning is clear and clean with an equal weightage given to every element it appears that there is a flow in the format and so the resume appears attractive. Such a resume neither looks like a piece of art which shows that you were keen about the outline of the resume rather than the content nor does it appear as an essay.
Were not sure where they came from but the generic objective statement... Im seeking a position with a growing company blah blah blah is out. Today those in resume writing services know that objective statements scream out of date. Using them tells HR professionals and hiring managers that you arent staying current in the latest career trends and by default that you arent staying up-to-date in anything else.
When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Sometimes its a matter of luck if an employer contacts a job seeker for an interview based on this document. Resume websites provide a more detailed look into a job seekers qualifications and accomplishments. When a job seeker has the necessary qualifications and provides an employer with a link to a resume website the employer will be intrigued because the job applicant is utilizing the latest technology and going over and beyond what is required. If the resume website is done right and includes a resume page an about me page (bio) accomplishments page and images (pictures are worth a thousand words) it will greatly increase the job seekers chances of getting an interview.