The template of the resume which is actually the outline or the structure of the resume decides the positioning of every element of the resume. If this positioning is clear and clean with an equal weightage given to every element it appears that there is a flow in the format and so the resume appears attractive. Such a resume neither looks like a piece of art which shows that you were keen about the outline of the resume rather than the content nor does it appear as an essay.
Chronological format is most commonly used. It is best format for recent graduates and fresher applicants. The details in such CV are presented in the bullet-ed points and are categorized into different sections. The skills are generally listed after the career objective and before professional experience details as fresher applicant will not have any eye catching experience details to grab the attention of the employer.
The cost is too good to be true. It is only human to try to find the best service at an affordable price. However it is also true that you get what you pay for. If a service says that it can write your resume for a few dollars it is better to be cautious. Creating good quality resumes requires using specific skills. The cost can be lower only if the summary of your career is part of a mass produced set of similar documents.