An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Tailor the resume to the job description Make sure that every time you apply for a job that you adjust your resume to the particular place you are applying. Read through the job description and make notes of any areas being focused on. Make sure to add information to your resume that highlights your abilities in those areas and makes you more attractive for the particular position you are applying for.
Your resume is your marketing tool for success. You need to be able to advertise your skills and ability to succeed with your prospective employer. The format and feel of your resume can either open doors or close them often this feeling can make people question why they didnt get the interview or thinking they are not qualified.
Add in a list of skills Your resume is no place for modesty. Highlight your skills especially if they are specific to the job youre applying for and list where you gained experience with that skill set. Instead of being general give concrete details and highlights. For example list your experience with Microsoft Office or even a particular piece of software over computer skills. Make sure to include plenty of competency statements.
There are millions of resumes being uploaded to job sites and because of this job sites have an ongoing need for more and more web servers. Job sites earn revenue from recruiters and employers that are subscribers and not from job seekers so it makes sense to eliminate this cost and pass it on to the resume website provider. Since people manage multiple resumes in their profiles to apply for different jobs it would be better for everyone if job seekers had multiple links to different resume pages instead of resume PDFs. The storage cost to job sites is eliminated and job sites can reduce their fees to subscribers.
Remember you resume will be read by humans as well as by machines which will scan for the right keywords. So put some time and energy into your keywords when you write. Resumes must grab the attention of both the human and the computer scanner.