Avoid being vague If you have references include them. Dont say available upon request. If you have gaps in employment explain them clearly. They will probably come up in the interview anyways. Being prepared in advance by giving complete information in your resume is better than being caught off guard in the interview or worse skipped over all together.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Your resume is your marketing tool for success. You need to be able to advertise your skills and ability to succeed with your prospective employer. The format and feel of your resume can either open doors or close them often this feeling can make people question why they didnt get the interview or thinking they are not qualified.
Functional resumes are good when you have little to zero work experience (or new grads). This type of resume allows you to showcase skills that fit in with the job requirements. Fair warning: most recruiters and hiring managers dont like this format and feel as though you may be hiding something. If you have a chronological resume you do not want to have one part chronological and one part functional because it will throw off the entire formatting and may confuse the employer about your skill set.
Were not sure where they came from but the generic objective statement... Im seeking a position with a growing company blah blah blah is out. Today those in resume writing services know that objective statements scream out of date. Using them tells HR professionals and hiring managers that you arent staying current in the latest career trends and by default that you arent staying up-to-date in anything else.