When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
Instead resume writing services suggest you use a summary paragraph which will include a brief objective component to focus your resume. Yet the summary portion will mostly cover your career highlights capabilities and strongest most in-demand skills.
The resume writing service does not require knowing anything about you. All they ask you to do is fill out a standard online questionnaire and maybe submit your current resume. A competent service needs you to fill out a questionnaire; however it does not end with this. They contact you and ask for numerous other details about your career and achievements that they need to create an effective resume.
There used to be a day when you could create one generic resume and then blast it to a wide range of jobs you were interested in applying to. Even if you are using a resume service this practice of blasting is generally frowned upon. HR professionals are inundated with resumes and they want to see that applicants have read the ad and are responding directly to it. One-for-all type of resumes are easily spotted and are generally discounted by HR. So work with a resume service to see how you can best tailor yours for each job you are applying to.
The next thing you need to do to get a searchable job-winning resume is to incorporate keywords. Resume services can help you best weave keywords throughout your overall piece. Otherwise you can match up keywords from the job ad and integrate them into your resume. Using a core competencies section in your resume writing where you list out keyword phrases is also a good idea.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.