The template of the resume which is actually the outline or the structure of the resume decides the positioning of every element of the resume. If this positioning is clear and clean with an equal weightage given to every element it appears that there is a flow in the format and so the resume appears attractive. Such a resume neither looks like a piece of art which shows that you were keen about the outline of the resume rather than the content nor does it appear as an essay.
When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
Remember you resume will be read by humans as well as by machines which will scan for the right keywords. So put some time and energy into your keywords when you write. Resumes must grab the attention of both the human and the computer scanner.
Be honest Never lie or stretch the truth on your resume. If your employer finds out later you will probably be terminated. If your resume is lacking in some areas build those areas up honestly by increasing your skills instead of pretending. The truth will always come out eventually and it usually hurts you in the end.
The way you create your resume has direct consequences on your overall chances to grab an invitation for an interview. There are only two possibilities either your resume will package you in a winning way or you will be sacked. A good resume writing advice: give proper attention to the template when the resume writing is being done. There are many significances of a good template.