Resumes are a form of job marketing tool that present candidates before recruiters portraying their job essential details like the educational qualifications experience and other important skill sets. Resumes create an impression on recruiters even before the candidate actually meets them. What better way could there be to portray ourselves to someone in a way we want? You can use resumes as a way to make the recruiters look at you as the perfect candidate for the job.
Mass production may be suitable for nuts and bolts; however it sure is not the right method to create your resume. This is what the resume mills or factories do - produce resumes that all look the same. When a prospective employer receives hundreds of applications and your resume is similar to the majority of them the impression created is not good enough to warrant an interview. Most likely it will not even be viewed.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.