An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Functional format is best for those who are switching their career or have large employment gaps on their resume. In this format, you dont have to list the joining or resigning dates of the previous employments. Functional format will hide your employment gaps or your job switching.
Add in a list of skills Your resume is no place for modesty. Highlight your skills especially if they are specific to the job youre applying for and list where you gained experience with that skill set. Instead of being general give concrete details and highlights. For example list your experience with Microsoft Office or even a particular piece of software over computer skills. Make sure to include plenty of competency statements.
Avoid being vague If you have references include them. Dont say available upon request. If you have gaps in employment explain them clearly. They will probably come up in the interview anyways. Being prepared in advance by giving complete information in your resume is better than being caught off guard in the interview or worse skipped over all together.
Remember you resume will be read by humans as well as by machines which will scan for the right keywords. So put some time and energy into your keywords when you write. Resumes must grab the attention of both the human and the computer scanner.
The cost is too good to be true. It is only human to try to find the best service at an affordable price. However it is also true that you get what you pay for. If a service says that it can write your resume for a few dollars it is better to be cautious. Creating good quality resumes requires using specific skills. The cost can be lower only if the summary of your career is part of a mass produced set of similar documents.