Chronological format is most commonly used. It is best format for recent graduates and fresher applicants. The details in such CV are presented in the bullet-ed points and are categorized into different sections. The skills are generally listed after the career objective and before professional experience details as fresher applicant will not have any eye catching experience details to grab the attention of the employer.
To distinguish the good resume writing services from the bad ones you need to find out how they proceed with the task. A good service asks you to fill out an online question. They also set you up for an interview with the writer. This ensures that the writer is aware of all details that must be present in your resume. If a personal interview is not possible they may also provide you with other ways to get in touch with the writer.
In-all a good template makes the resume stand out from the crowd a raw template made before-hand saves your time when you need to make some quick changes or wish to make the resume target a specific job opportunity and is appealing. So in a world where looks have the power to hide the content why not take the benefit?