The template of the resume which is actually the outline or the structure of the resume decides the positioning of every element of the resume. If this positioning is clear and clean with an equal weightage given to every element it appears that there is a flow in the format and so the resume appears attractive. Such a resume neither looks like a piece of art which shows that you were keen about the outline of the resume rather than the content nor does it appear as an essay.
A clean clear and attractive template for a resume is appealing showcases the important sections of the resume in a proper way and catches the attention of the readers in a way that they will read all that you have in it rather than reading just a few lines. The more time you gain from a recruiters attention the more are your chances of getting an interview call.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
The resume writing service does not require knowing anything about you. All they ask you to do is fill out a standard online questionnaire and maybe submit your current resume. A competent service needs you to fill out a questionnaire; however it does not end with this. They contact you and ask for numerous other details about your career and achievements that they need to create an effective resume.
Focus on achievements Employers not only want to know what you have done in the past they also want to know where you have excelled. If you have awards achievements or on the job highlights make sure to add them. If you were part of a team you were part of the success. If your project increased production by 20% and you played a part in it add it on your resume!