The template of the resume which is actually the outline or the structure of the resume decides the positioning of every element of the resume. If this positioning is clear and clean with an equal weightage given to every element it appears that there is a flow in the format and so the resume appears attractive. Such a resume neither looks like a piece of art which shows that you were keen about the outline of the resume rather than the content nor does it appear as an essay.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
The resume that lands you the job interview isnt a simple listing of your past duties or work experience. It has to convince readers that you have the required skills and abilities to exceed the expectations of the position so your resume should be structured in a way that arouses employers interest in you and gives them reasons as to why you are more qualified than others while encouraging the employer to get in touch with you for an interview.
Be honest Never lie or stretch the truth on your resume. If your employer finds out later you will probably be terminated. If your resume is lacking in some areas build those areas up honestly by increasing your skills instead of pretending. The truth will always come out eventually and it usually hurts you in the end.
No contact address is available. If the service does not have a physical location they may not be a suitable option for you. The chances are they are more into mass production of average documents. Numerous resume mills employ non-skilled individuals overseas to create these documents. They get hold of your current resume embellish it with the information available from the questionnaire and place it in a standard format.
Chronological format is most commonly used. It is best format for recent graduates and fresher applicants. The details in such CV are presented in the bullet-ed points and are categorized into different sections. The skills are generally listed after the career objective and before professional experience details as fresher applicant will not have any eye catching experience details to grab the attention of the employer.