When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
The resume that lands you the job interview isnt a simple listing of your past duties or work experience. It has to convince readers that you have the required skills and abilities to exceed the expectations of the position so your resume should be structured in a way that arouses employers interest in you and gives them reasons as to why you are more qualified than others while encouraging the employer to get in touch with you for an interview.
Add in a list of skills Your resume is no place for modesty. Highlight your skills especially if they are specific to the job youre applying for and list where you gained experience with that skill set. Instead of being general give concrete details and highlights. For example list your experience with Microsoft Office or even a particular piece of software over computer skills. Make sure to include plenty of competency statements.
Functional resumes are good when you have little to zero work experience (or new grads). This type of resume allows you to showcase skills that fit in with the job requirements. Fair warning: most recruiters and hiring managers dont like this format and feel as though you may be hiding something. If you have a chronological resume you do not want to have one part chronological and one part functional because it will throw off the entire formatting and may confuse the employer about your skill set.
Use proper formatting Make sure to avoid excessive white space and to use the space on the page. Avoid using more than one page if possible definitely no more than two. Highlight key points with bullet lists and make sure your paragraphs are clear and concise. Resumes are not the time to be wordy. Be straight to the point.