Always include a cover letter The cover letter is your time to highlight your skills and sell yourself as well as your resume to the recruiter. Make sure to use power statements and highlight your best qualities to get their attention. Your cover letter should address all the requirements for the position and explain why youre the best person for the job.
The resume that lands you the job interview isnt a simple listing of your past duties or work experience. It has to convince readers that you have the required skills and abilities to exceed the expectations of the position so your resume should be structured in a way that arouses employers interest in you and gives them reasons as to why you are more qualified than others while encouraging the employer to get in touch with you for an interview.
When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
There used to be a day when you could create one generic resume and then blast it to a wide range of jobs you were interested in applying to. Even if you are using a resume service this practice of blasting is generally frowned upon. HR professionals are inundated with resumes and they want to see that applicants have read the ad and are responding directly to it. One-for-all type of resumes are easily spotted and are generally discounted by HR. So work with a resume service to see how you can best tailor yours for each job you are applying to.
Functional resumes are good when you have little to zero work experience (or new grads). This type of resume allows you to showcase skills that fit in with the job requirements. Fair warning: most recruiters and hiring managers dont like this format and feel as though you may be hiding something. If you have a chronological resume you do not want to have one part chronological and one part functional because it will throw off the entire formatting and may confuse the employer about your skill set.