There are millions of resumes being uploaded to job sites and because of this job sites have an ongoing need for more and more web servers. Job sites earn revenue from recruiters and employers that are subscribers and not from job seekers so it makes sense to eliminate this cost and pass it on to the resume website provider. Since people manage multiple resumes in their profiles to apply for different jobs it would be better for everyone if job seekers had multiple links to different resume pages instead of resume PDFs. The storage cost to job sites is eliminated and job sites can reduce their fees to subscribers.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
The template of the resume which is actually the outline or the structure of the resume decides the positioning of every element of the resume. If this positioning is clear and clean with an equal weightage given to every element it appears that there is a flow in the format and so the resume appears attractive. Such a resume neither looks like a piece of art which shows that you were keen about the outline of the resume rather than the content nor does it appear as an essay.
If you are currently in the market for a new job having a stellar CV is a must. And while the wording and style you use to write resumes is key you must also have the right format. Some people choose professional resume writing services to get an edge but if you are looking to do it yourself you must have the right presentation to even be a contender.