Use proper formatting Make sure to avoid excessive white space and to use the space on the page. Avoid using more than one page if possible definitely no more than two. Highlight key points with bullet lists and make sure your paragraphs are clear and concise. Resumes are not the time to be wordy. Be straight to the point.
Tailor the resume to the job description Make sure that every time you apply for a job that you adjust your resume to the particular place you are applying. Read through the job description and make notes of any areas being focused on. Make sure to add information to your resume that highlights your abilities in those areas and makes you more attractive for the particular position you are applying for.
When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
A clean clear and attractive template for a resume is appealing showcases the important sections of the resume in a proper way and catches the attention of the readers in a way that they will read all that you have in it rather than reading just a few lines. The more time you gain from a recruiters attention the more are your chances of getting an interview call.
Remember you resume will be read by humans as well as by machines which will scan for the right keywords. So put some time and energy into your keywords when you write. Resumes must grab the attention of both the human and the computer scanner.