A clean clear and attractive template for a resume is appealing showcases the important sections of the resume in a proper way and catches the attention of the readers in a way that they will read all that you have in it rather than reading just a few lines. The more time you gain from a recruiters attention the more are your chances of getting an interview call.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Ask yourself - is a cheap resume of any worth if all it does is extending the period of your job search? The answer is simple - no. The cost should not be the sole focus when you choose a resume writing service. The priority should be on the quality of the final product. Only a unique resume that captures the attention of prospective employers and guarantees an interview call is worth your money.