To distinguish the good resume writing services from the bad ones you need to find out how they proceed with the task. A good service asks you to fill out an online question. They also set you up for an interview with the writer. This ensures that the writer is aware of all details that must be present in your resume. If a personal interview is not possible they may also provide you with other ways to get in touch with the writer.
No contact address is available. If the service does not have a physical location they may not be a suitable option for you. The chances are they are more into mass production of average documents. Numerous resume mills employ non-skilled individuals overseas to create these documents. They get hold of your current resume embellish it with the information available from the questionnaire and place it in a standard format.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.