Remember you resume will be read by humans as well as by machines which will scan for the right keywords. So put some time and energy into your keywords when you write. Resumes must grab the attention of both the human and the computer scanner.
When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
How much does it cost to create a resume? It may cost you nothing if you can do it on your own. However writing this specific type of document requires competent writing skills. Moreover just your writing skills will not suffice. The document must provide appropriate and adequate details about your skills and achievements in an attractive and comprehensive manner. The content and the presentation of the resume are of equal importance.
Make sure to have contact information on every page Nothing is worse than having an amazing resume and forgetting to add in contact information. Do not assume that if your resume is two pages that they will stay together either. Put your name and contact info at the top of every page and add in page numbers for a more professional look as well.
There used to be a day when you could create one generic resume and then blast it to a wide range of jobs you were interested in applying to. Even if you are using a resume service this practice of blasting is generally frowned upon. HR professionals are inundated with resumes and they want to see that applicants have read the ad and are responding directly to it. One-for-all type of resumes are easily spotted and are generally discounted by HR. So work with a resume service to see how you can best tailor yours for each job you are applying to.