Review the Job Posting and Description Carefully A lot of the time job-hunters will write one generic resume and send the same generic resume to every employer. This is one of the biggest mistakes facing job seekers because it produces so-so resumes that dont necessarily match the employers requirements.
When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
Remember you resume will be read by humans as well as by machines which will scan for the right keywords. So put some time and energy into your keywords when you write. Resumes must grab the attention of both the human and the computer scanner.
Focus on achievements Employers not only want to know what you have done in the past they also want to know where you have excelled. If you have awards achievements or on the job highlights make sure to add them. If you were part of a team you were part of the success. If your project increased production by 20% and you played a part in it add it on your resume!
Mass production may be suitable for nuts and bolts; however it sure is not the right method to create your resume. This is what the resume mills or factories do - produce resumes that all look the same. When a prospective employer receives hundreds of applications and your resume is similar to the majority of them the impression created is not good enough to warrant an interview. Most likely it will not even be viewed.