The template of the resume which is actually the outline or the structure of the resume decides the positioning of every element of the resume. If this positioning is clear and clean with an equal weightage given to every element it appears that there is a flow in the format and so the resume appears attractive. Such a resume neither looks like a piece of art which shows that you were keen about the outline of the resume rather than the content nor does it appear as an essay.
An attractive resume template/outline makes it more powerful. Just as dressing smartly helps a candidate in an interview good formatting does the same for a resume. Looks do matter at all places in the real world and on paper. When you present yourself well you get noticed. Similarly when you present a good resume it will be noticed; otherwise it would be very easily find a bin to rest in.
Focus on achievements Employers not only want to know what you have done in the past they also want to know where you have excelled. If you have awards achievements or on the job highlights make sure to add them. If you were part of a team you were part of the success. If your project increased production by 20% and you played a part in it add it on your resume!
Sometimes its a matter of luck if an employer contacts a job seeker for an interview based on this document. Resume websites provide a more detailed look into a job seekers qualifications and accomplishments. When a job seeker has the necessary qualifications and provides an employer with a link to a resume website the employer will be intrigued because the job applicant is utilizing the latest technology and going over and beyond what is required. If the resume website is done right and includes a resume page an about me page (bio) accomplishments page and images (pictures are worth a thousand words) it will greatly increase the job seekers chances of getting an interview.
Avoid being vague If you have references include them. Dont say available upon request. If you have gaps in employment explain them clearly. They will probably come up in the interview anyways. Being prepared in advance by giving complete information in your resume is better than being caught off guard in the interview or worse skipped over all together.