When people apply for positions and send PDFs the employer or recruiter has to open each email download the resume and view it. Since there are many unemployed and underemployed people job hunting there are many job applicants applying for positions and because of the time it takes to view each PDF many applicant resumes may never get seen. When job applicants send a direct link to a resume page its much quicker to view a job applicants resume. If an employer or recruiter likes the resume page they can down the resume right from the resume website site and also view the job applicants complete online profile.
Make your resume original Make sure your resume stands out from the crowd. Dont be afraid of trying something different or breaking from the mold. Sometimes a little creativity can garner enough attention to get your resume read which can make all the difference. Dont overdo it though. Being wacky or silly may be a part of your personality but usually is not a desirable quality in the work place. Photos are usually a bad idea as well. Be creative but keep it simple to avoid drawing attention away from what is really important.
Always include a cover letter The cover letter is your time to highlight your skills and sell yourself as well as your resume to the recruiter. Make sure to use power statements and highlight your best qualities to get their attention. Your cover letter should address all the requirements for the position and explain why youre the best person for the job.